Risk Assessment
Certain precautions must be taken before filming has started.
HAZARD
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RISK
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CONTROLLING RISK
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RECORD YOUR FINDINGS
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REVIEW AND REVISE
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Weather
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Equipment may be damaged.
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Use cases to put the equipment in.
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Make sure all the correct cases are matched with the equipment.
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Make sure you check the weather before filming to make sure its ok.
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Traffic
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Actors/ cameraman may get injured.
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Make sure the traffic is checked.
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Make sure a car isn’t coming, and don’t film on a busy motorway.
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Make sure the road is clear before crossing.
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Wet Surfaces
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Actors/cameraman may get injured.
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Make sure you are able to walk on surfaces and they are not to slippy.
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Make sure everyone is aware of the slippery surfaces before you go across them.
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The area must be checked before the filming starts.
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Schedule
This schedule featuress the order in which I will do the activities below to complete planning, research and the construction of my music video. By putting the planning and research before the construction of the magazine will help my construction in many different ways and benefit the outcome.
Thursday 20th October
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All research and planning complete, therefore we can start to film and take photos.
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Tuesday 25th October
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Magazine and digi pack photo-shoot.
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Thursday 27th October
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Footage for my music video can start to take place.
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Thursday 3rd November
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Planning and research uploaded onto blog.
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Thursday 17th November
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Majority of my filming to be complete, and uploaded.
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Thursday 1st December
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All editing to be complete.
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Thursday 15th December
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Evaluation to be complete and uploaded onto blog.
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Thursday 5th January
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All should be complete by this point.
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Music Video Shot Plan
Track Length: 3.30 minutes
· 0.00 - 0.13: Shot of the band, together in a line.
· 0.13 - 0.27: Behind shot of the band, black and white, walking down a street.
· 0.28 - 0.41: Several different shots of establishing the band around back streets, empty, but with a nostalgic affect. But looking for a place to go.
· 0.42 - 0.54: shot of the band/artist performing, but not with the lyrics as they are none at this stage.
· 0.55 - 1.08: Following the band across the bridge with the lead singer, singing the lyrics. Close-ups to the face of the lead singer. Black and white.
· 1.09 – 1.22: Establishing shot of the area, different images, fitting into the music.
· 1.23 – 1.36: Follow the band from behind to a destination, where they will perform maybe in a bedroom.
· 1.37 – 2.16: Many shots of variation, to establish where the band are, guitars, other instruments, inside the bedroom. Different effects should be added here.
· 2.17 – 3.30: One big collection of shots from the day, so the band, performance, People as in youths, and a slow fad out of the band performing. All the shots will be in much variation of effects to show a nostalgic look of the band.
Video Pitch
Video Inspirations & Ideas
The Vaccines - Post Break-up Sex
Not only has the band I am using been compared to this style of music, but the conventions of this video inspire me to include some of there features in my music video. The use of the different camera effects are important, and they have varied from different effects, these effects create a nostalgic look for the video and by using them, this is what I would like to achieve in my construction of a music video.
The Castells - Romance
Even though this is the band I am using, the video for this single, has inspired me to follow a certain brand campaign throughout, but not copying what is in the video, simply using the same techniques they have used to create the effect and look of the band, this contains a performance, which my video will not contain all the way through, but also follow a story line.
The Vaccines - Tiger Blood
Again in this next video for The Vaccines, they take a very similar approach as to what I would like to achieve in my video. The use of both performnce but also including the band, gave me the ideas for my video. Although the band are out in 2011, the use of camera techniques and the vintage look they put on there videos is what I am willing to achieve with mine, and its fits into my song and my band, just like this fits into The Vaccines.
Other Inspirations
I have many other inspirations for my music video, not only do they come from the music I listen to, so indie Rock and roll. But many other things such the economic state of living and look, which in the modern day are looked back at in a black and white look of an old era, including Old buildings, vintage style and many other things within the late 1900's, this gives me a lot of inspiration to try and recreate that effect, but it also links into the band comparisons and sounds.
The brand identity between my music video, digipack and music magazine advert, all link in together as one. The brand identity throughout all three follow the same colours of a nostalgic look. The old nostalgic look is shown through the pictures, text and videos.
Using a colour scheme of greyscale, and also black and white. All fit into the sound, and the look of the band. By choosing this, i have followed my research of other bands, such as kings of leon, who in there album 'Come Around Sundown' followed a brand identity, All three, followed the title of the album, by doing this they had pictures of a sundown effect, and the videos were timed at sundown, and they all followed the same colour scheme.
Audience Profile
This shows the audience that I am aiming my music video, digipack and advert at. People who are into music festivals and independant music. They listen to an indie/rock genre of music. The typical audience would take into account thier fashion, wearing for example skinny jeans and a leather jacket. Their fashion is mostly taken from the music that they listen to. My target audience are likely to takeinterest in music magazines such as NME and Q, but are likely to read reviews of a range of albums in which they might be interested in listening to. Following recent news stories around music and famous musicians. They may even play an instrument and create music themselves, therefore these types of bands could be an inspration for them, thereofre they are likely to watch this music video.
Artist Information
The Castells are an Indie Rock four piece from Durham, 2011 has been a year which saw The Castells given a chance to play at Maide Vale Studios for Fearne Cotton. They have also released single 'Romance' on Tape Club records and are about to release secong single 'Young Lovers' on December 5th 2011. The sound has been compared to the likes of The National and Editors.
Facebook:
https://www.facebook.com/thecastells
The band I have chosen had a soundcloud page in which they would upload thier music to, gain fans and get feedback. This page is an important indicator of the popularity of the band and the sort of people who are interested in thier music.
Facebook is a great way to see who the bands fans are, how many of them they are and what other artists they are interested in. It shows us what other bands they like, if they like certain tracks or videos. They can also give feedback to the band and find out about upcoming shows, so its useful as it gives us an insight to what the audience think about the band.
Copy Of Permission Letter
Dear Copyright Holder,
I am an A Level student and I am writing to request your permission to use one track by The Castells entitled 'The Youth' With your permission, this track would be used in my current A Level Media Studies project that involves creating a music video for a popular music track, as well as producing an album and a music magazine advert for the artist. If I recieved your permission, this track would ONLY be used in an educational context and viewed by my media class, my teacher and the OCR exam board moderator.
I had to write a permission letter to gain access to use the song as it may have been copyrighted, if so I would not of been able to put my video on youtube.
Music Video Analysis
Untitled from sam gunn on Vimeo.
This video shows my analysing a video, in which I wanted to have the same nostalgic feel in my video as they do in The Vaccines - Post Break-Up Sex.
Research Into Magazine Adverts
This looks at an advert into the Kings Of Leon album 'Come Around Sundown'
http://www.flickr.com/photos/61701735@N05/6192642044/in/photostream/
I also looked at an advert recently from The Stone Roses re-mastered album.
http://www.flickr.com/photos/61701735@N05/6329398028/in/photostream/
Research Into Digi packs
This research into Digi Packs contain research into Hard-fi, the album Stars Of CCTV. The front cover, tracklisting and booklet inside of the Digi Pack. PLease click on the photos below for the flickr link:
Front Cover
Back Cover
Information Booklet
Another Digi pack I analysed and viewed the convention of was Noah And The Whale, the album First Days Of Spring.
Front Cover
Back Cover
Plans For Digipack
This picture shows a rough plan for the digipack cover I will be creating. It includes a big bold title once again, outlining who the band are and what the track is clearly.
The picture which is the main focus on the digipack, is a shot which will be included or similar to a one in the video. This outlines the band in a setting of the video, which all fits together, with the sound, name and lyrics of the song I have chosen.
The rough picture will picture the band, who will be featured in my video, this again is important becuase people who buy the digipack will get to see the look of the band and this is very important when people listen and buy music.
Below is a rough sketch of my Digipack back, this includes a picture of a bridge, which will be linked into the theme of the CD and music video.
The final piece will include general conventions of a digipack, so the use of a bar code, track listing, links with the whole album and others.
Plans For Magazine Advert
This is the plan for my music magazine advert. The text of 'The Castells' is big and bold, which is the same as the digipack. It gives a clear message and outlines who the band are, and what the single that they are releasing.
Storyboard
These photos show my storyboard in order of what the shots will be like. These shots will be taken in the setting of a town.
